Baja California. The climate is doing its job. Are we?
Imagine growing a premium crop just a few truck hours from Los Angeles and San Francisco. Imagine paying a fraction of California’s labour cost while keeping your fruit practically next…
The Lost Language of Fruit Sales
In consultancy, people often say that 70% of the job is building relationships, and only 30% is the technical part. We can be the best technicians in the world, but…
The Berry Equation: Price × Productivity ÷ People
When growers sit down to plan a berry season, the discussion usually starts with the same question: “When is the best price window?” That’s a good question. But it’s only…
